Privacy & Cookie Policy

1. Important information and who we are

Modern Connection respects your privacy and is committed to protecting your personal data. This policy explains how we look after your personal data when you visit our website and tells you about your privacy rights and how the law protects you. By visiting https://www.modernconnection.co.uk, you accept and consent to the practices described in this policy.

This website is not intended for children and we do not knowingly collect data relating to children. This policy should be read together with any other privacy notice we may provide on specific occasions.

Controller: Modern Connection is the controller and responsible for your personal data (referred to as "we", "us", or "our").

Contact details: Full name of legal entity: Modern Connection. Email: hello@modernconnection.co.uk.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would appreciate the chance to deal with your concerns first, so please contact us in the first instance.

We may update this policy from time to time. Please keep us informed if your personal data changes during your relationship with us.

This website may include links to third-party websites, plug-ins, and applications. We do not control third-party websites and are not responsible for their privacy statements.

2. The data we collect about you

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer the following:

• Identity Data: first name and last name.
• Contact Data: email address and telephone numbers.
• Technical Data: IP address, login data, browser type/version, time zone, location, operating system/platform, and device technology.
• Profile Data: username/password, purchases/orders, interests, preferences, feedback, and survey responses.
• Usage Data: information about how you use our website, products and services.
• Marketing and Communications Data: your marketing and communication preferences.

We may also use aggregated data for analytics. We do not collect special category personal data or information about criminal convictions and offences.

If you fail to provide required personal data, we may not be able to perform a contract with you and may need to cancel a product or service.

3. How your personal data is collected

We collect data through:

• Direct interactions: forms, email, phone, post, account creation, service requests, subscriptions, marketing requests, feedback.
• Automated technologies: cookies and similar technologies that collect technical and usage data as you interact with our website.

4. How we use your personal data

We will only use your personal data when the law allows us, most commonly:

• To perform a contract with you.
• For our legitimate interests where your rights do not override those interests.
• To comply with a legal obligation.

We generally do not rely on consent except for third-party direct marketing by email or text. You can withdraw consent at any time by contacting us.

We may send marketing communications if you requested information or purchased services and have not opted out. We will obtain express opt-in before sharing your data with third parties for marketing.

You can ask us to stop sending marketing messages at any time. This does not apply to personal data provided for service delivery or transactions.

Cookies: You can set your browser to refuse all or some cookies or to alert you when websites set/access cookies. If you disable cookies, some parts of the website may not function properly.

We only use your data for the purposes for which we collected it unless we consider another use compatible with the original purpose, or where required/permitted by law.

5. Disclosures of your personal data

We may share your personal data with third parties for the purposes described in this policy. All third parties are required to respect your data security and treat your data in accordance with the law. We do not allow service providers to use your personal data for their own purposes.

6. International transfers

As a UK-based business, where we transfer personal data outside the UK we ensure an equivalent level of protection via appropriate safeguards, including adequacy decisions, UK-approved contract clauses, UK-EU adequacy arrangements, and the UK-US Data Bridge where applicable.

Contact us if you want further information on the mechanism used for a specific transfer.

7. Data security

We have put in place appropriate security measures to prevent personal data being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. Access is limited to people with a business need to know and confidentiality duties apply. We also maintain procedures for handling suspected personal data breaches and will notify you/regulators where legally required.

8. Data retention

We retain personal data only for as long as reasonably necessary for the purposes collected, including legal, regulatory, tax, accounting, or reporting requirements. We may retain data longer in the event of complaints or possible litigation.

To determine retention periods, we consider data type, sensitivity, risk, processing purpose, and legal requirements. In some circumstances we may anonymise data for research/statistical use and keep it indefinitely.

9. Your legal rights

Under data protection law, you may have the right to:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing.
• Request transfer of your personal data.
• Withdraw consent.

To exercise these rights, contact us at hello@modernconnection.co.uk. You will not usually pay a fee, but we may charge a reasonable fee (or refuse) for clearly unfounded, repetitive, or excessive requests.

We may request information to confirm your identity and process your request securely. We aim to respond within one month, but may take longer for complex or multiple requests (and will keep you informed).